Case study

Health Insurance Startup Website Project

Sana Benefits is a Series A funded startup that provides a variety of healthcare coverage for growing businesses. R\nd was there from the start to develop a fast and easy-to-manage WordPress Website.

/01 Overview

Our Role

  • Web + CMS Development
  • Product Management
  • Technical Site Speed Optimization
  • Optimized Admin Area


Sana Benefits is a Series A funded startup that knew it needed an experienced partner from the get-go to make sure that its web presence was optimized and generating sales from day one. They turned to R/nd to create a lightning-fast website experience for their clients.


We used a custom WordPress and dynamic art direction to create a stunning and well-articulated user experience that was also easy to manage on the backend. Because of their unique business model, it was important that we build a site that offered easy solutions to answering questions and following up on leads. So we built in a custom chat integration and an easy to use Quote Builder, optimizing warm lead generation and user experience.

/02 Development


Sana Benefits partnered with our team to deliver a lightning-fast website experience. Through art direction and well-articulated User Experienced our team created a custom WordPress experience that featured easy-to-manage backend systems, custom chat integration, and an easy to use Quote Builder.